Marketing and brand building: Transforming Frankfurt Fashion SS22 Edition

Under the direction of Christine Fehrenbach: Katja Noschis Delaloye, Peter Sun and the rest of the team collaborated on the project Transforming Frankfurt Fashion.

Katja elaborated, with Christine Fehrenbach and Béatrice Steimer, the idea of a direct to consumer event, in the frame of the Frankfurt Fashion Week. Peter was in charge of creating all promotional material and documenting the event. The event was sponsored by the Wirtschaftförderung and The Hessische Ministerium.

The event included workshops for fashion designers, held by Christine and Katja (21&22.6.22) and an immersive art installation (20-22.6.22).

Marketing strategy

Katja’s main tasks and workshop organisation for fashion entrepreneurs:

Promote the event online and in traditional media

Through her own social media accounts she was able to generate Reels and posts which gathered thousands of views.

Photos from the pre-show shooting, Photo 1-3 all taken by Peter Sun.
Instagram Reel videos created during the show to promote the event.

All photos taken by Peter Sun, art installation: Beatrice Steimer. Dancers: Clara, Philip, Gabriele, Danique, Laura and Ariadni

Workshop for fashion designers, with Christine Fehrenbach

Topics included:

Brand positionning with the Simon Sinek Model
Sustainable collection planning
Efficient social media marketing

Immersive art installation, created by Béatrice Steiner and including live dancing. The public was invited to watch and interact with the installation.