Collection planning: Novel Swim

The collaboration with Novel Swim, started in 2019 in New York City.

Katja and Laura Rosenbaum, founder of Novel Swim, worked together on developing the Spring Summer 2020 collection.

Through market survey Laura was able to understand precisely who her client was and adapt the pace of new product release.

Katja and Laura, then worked together on the: range composition, prints, colors, core styles and potential brand extensions.

In 2021 Laura and Madewell (J.Crew), collaborated on a swimwear capsule collection.