Brand positioning and assortment planning: MR PORTER
Katja Noschis Delaloye was hired by Natalie Massenet, in 2009, to launch MR PORTER, in the capacity of:
Buyer and Business Developer
The branding of the website had been created by Jens Grede and Erik Tortenssen from the Saturday Group
During her first year in the company she worked with the marketing, UX experience, IT and merchandising departments to define:
The positioning of the site,
The business persona
The initial merchandising plan
The features & functionalities of the site.
Her main task, as a buyer, was to define the brand mix for the launch.
The site launched in February 2011 with a total of about 60 brands, she bought single handedly about 48 of the brands.
Among other she bought for the launch of the website (first image below):
Gucci, Burberry, Balenciaga, Maison Martin Margiela, Balmain, ACNE and many others.
She later worked for 3 years a a buyer and manager for the classic menswear department.
When the website launched it was acclaimed by the press (second image below).
