Brand positioning, marketing strategy and collection planning: Christin Fabian

Katja Noschis Delaloye and the founders of Christin Fabian Cashmere worked together on Christin Fabian’s brand positionning:

Method: Simon Sinek Golden Circle to define the

1. Vision

2. Mission

3. Key Success Factors of the brand

4. Brand colors

This work is really important to define the key success factors of the brand later useful for Social media bios and Website search word optimisation for Google.

Then they defined the profile of the customer (Business Persona) and worked together on:

1. The Instagram strategy and

2. Worked together on a newsletter for the brand (photo below is an extract of the newsletter).