Business and marketing strategy for fashion and lifestyle brands.
“We turn your creative vision into a sustainable and profitable business.”
Services
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Method: We work on identifying your unique qualities and values which sets your brand apart. By crafting a compelling brand identity through elements like your logo, color palette, tone of voice, and product line, we ensure your brand makes a lasting impression on your consumers.
Why do you need it: This strategic service not only elevates your brand's visibility but also significantly increase consumer loyalty and market share.
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Method: We draft for you a comprehensive marketing roadmap for a defined period of time tailored specifically to your brand need. We craft a holistic online strategy encompassing social media, Google Maps visibility, and SEO, while also navigating traditional media and press relations for you.
Why you need it: This vital service boosts your brand's engagement and sales, positioning you ahead of rivals in the dynamic fashion market. In today's digital age, having a robust online presence is no longer a luxury for brands; it's an absolute necessity.
Case study: Transforming Frankfurt Fashion and Creätr
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Method: Our service meticulously designs detailed website mockups, providing a visual blueprint of your fashion brand's online presence. We identify the most suited template in Shopify or draft the entire website for Squarespace or Wix. We also optimize your website for Search Engine ranking.
Why do you need it: A well designed, easy to navigate and optimized website is crucial to ensure traffic and conversion for any fashion or lifestyle brand. Direct sales to customers also ensure higher margins.
Case study: The Listener Concept Store
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Method: Strategic collection planning, focuses on assortment curation, trend analysis, and merchandise planning tailored to your brand's vision and market demands. We collaborate closely with you to optimize your product range, ensuring it aligns with seasonal trends, consumer preferences, and inventory management.
Why you need it: This service is indispensable for fashion entrepreneurs aiming to streamline inventory levels and reduce the risk of overstock. It ensures your collections are market-responsive, cohesively branded, and financially viable, maximizing your brand's appeal and profitability.
Case study: Kahindo, Kass Swim & Novel Swim
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Method: This service offers a comprehensive strategy that includes market research, competitive analysis, and regulatory compliance, tailored to introduce and establish your brand in the lucrative US or European market. We provide support in navigating cultural nuances, consumer preferences, and distribution channels, ensuring a smooth and effective entry.
Why you need it: Tapping into the US or European market can significantly amplify your brand's reach and revenue, but it requires nuanced understanding and strategic planning. Our expert guidance in this service mitigates the risks and complexities of international expansion, positioning your brand for success in one of the world's most dynamic fashion landscapes.
Case study: St Beex
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Method: We design a tailored brand launch plan that encompasses competitor mapping, branding strategy, and a targeted marketing campaign, ensuring your fashion brand makes a powerful and memorable entrance into the market.
Why you need it: A strategic brand launch sets the foundation for your brand's identity and market position, crucial for capturing attention and building momentum in the competitive fashion industry. This service equips you with the tools and insights to establish a strong brand presence and customer base from the outset.
Case study: Creätr
The founder
Katja Noschis Delaloye is the founder of Couture Consultancy. She speaks five languages and brings over twenty five years of experience working in the fashion industry.
She has a proven track record that includes: consulting, managing, buying, online marketing, trend forecasting, website launching, teaching and modeling. She has worked for small, big, emerging and established structures, in major fashion capitals including: Milan, London, New York and in other cities like Zürich, Geneva and more recently Frankfurt. She has been both an employee and an independent consultant and has a deep and global knowledge of the luxury goods market in the field of fashion and lifestyle.
She moved from New York to Frankfurt at the end of 2020 and worked for just over a year as the Online Strategy and Marketing Director for the Listener Concept Store in Frankfurt. She registered Couture Consultancy in March 2022 in Frankfurt and has since then organized Transforming Frankfurt Fashion, an event that was part of the official Frankfurt Fashion Week, and worked with numerous designers, including Quartier Frau, Creätr, Christin Fabian Cashmere, and St Beex. She also organises seminars and workshops with the Start-Up Accelerator Center, Frankfurter Gründer Zentrum, Hessen Design, and Jumpp Start-Up Accelerator. She has recently been appointed as a Communication and Marketing University Lecturer at the Akademie Mode und Design in Wiesbaden.
Career highlight: She was hired by Natalie Massenet and worked as a founding member of MR PORTER and later as a buyer and manager for the website from 2009 to 2014.
What People Are Saying
“Katja has a great eye for luxury classics; she understands what the consumer wants and how that consumer lives. Katja has a deep knowledge of product and its journey, all the way from design concept to customer cart. She is also very stylish and much fun.”
— Jeremy Langmead, Former Brand&Content Director at MR PORTER
“Katja is extremely knowledgeable and a joy to work with! I met Katja when she began working with Embark.live & Maker's Row as a top tier expert in early 2020. She has held many Instagram Lives and Q&A sessions with fashion entrepreneurs. Her areas of expertise, among others, include: Collection Planning, Website Building, Brand Launching & Market Research. Any entrepreneur or long-standing company would benefit greatly from her experience.”
— Kalli Prins, Lead Ops at Maker’s Row & Embark Live
“Katja is an incredible Brand Strategist and very skilled Operations Officer. She has guided my brand every step of the way, as well as my back end operations. I could not imagine starting my accessories line without her! She is an invaluable asset to any fashion brand.”
— Mark Weinstock, Founder Leo Clayton Accessories
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