“You create we market.”

Business and marketing strategy for fashion and lifestyle brands.

Services

Method: We define your market niche and unique place in the industry using proven frameworks such as the Golden Circle and Business Persona models. With AI-powered tools, we analyze your brand DNA and turn it into a clear positioning strategy.
Why you need it: Without a sharp identity, even great products get lost. Positioning gives your brand clarity and credibility, ensuring customers understand who you are and why they should choose you.
Case study: MR PORTER
Method: We develop a consistent tone of voice and brand aesthetic. From copywriting to moodboards and imagery, we translate your values into a strong visual and verbal identity.
Why do you need it: Consistency across platforms builds trust. When your brand speaks with one voice, it resonates deeper and makes your message memorable.
Method: In collaboration with photographer Beatrice von Winterfeldt, we create campaign concepts and photo productions that blend professional photography with AI-driven visuals. Together, we craft content libraries for multi-channel use.
Why do you need it: High-quality visuals are non-negotiable in fashion. They are what catch the eye, tell your story, and make your brand aspirational in a crowded market.
Method: We build a customized content roadmap across Instagram, LinkedIn, and other platforms. This includes a mix of reels, static visuals, and AI-supported content for consistent and impactful storytelling. We also train your team to ensure the strategy is effectively implemented and maintained in daily workflows.
Why you need it: A scattered feed confuses your audience. A clear content strategy drives engagement, ensures consistency, and ultimately converts followers into loyal customers.
Method: Katja Noschis Delaloye - founder of Couture Consultancy - delivers tailored workshops and talks on digital brand strategy, sustainable positioning, and AI in creative workflows — designed for entrepreneurs, teams, and academic settings.
Why you need it: Knowledge is power. Empowering yourself or your team with cutting-edge insights ensures your brand stays innovative and competitive in an evolving market.

The Founder

Katja Noschis Delaloye is the founder of Couture Consultancy, a strategic marketing and creative direction agency for fashion and lifestyle brands. Fluent in five languages and with 25+ years of international experience, she has built a multifaceted career spanning consulting, brand management, buying, online marketing, trend forecasting, website launches, teaching, and modeling.

Her journey has taken her through the world’s of major fashion capitals—Milan, London, New York—as well as Zürich, Geneva, and now Frankfurt, where she is based. Katja has worked with startups, independent labels, and global luxury brands as both an in-house leader and external consultant. Her expertise in the luxury fashion and lifestyle market is strengthened by a global perspective and a sharp editorial eye.

A defining career moment: Katja was hired by Natalie Massenet as a founding member of MR PORTER, where she worked from 2009 to 2014 as a buyer and manager, helping shape one of the most iconic online fashion menswear platforms of the decade.

After relocating from New York to Frankfurt in 2020—following five years as a fashion business consultant and COO for fashion brands—Katja served as Online Strategy and Art Director at Listener Concept Store. Since 2022, she has collaborated with progressive designers and regularly leads seminars and workshops with innovation and startup platforms such as Jumpp, Frankfurter Gründerzentrum, and Fashion Campus 2030.

Since January 2024, Katja has been Lecturer and Media Relations Coordinator at the AMD – Akademie Mode & Design in Wiesbaden, where she teaches Brand Management, Fashion Marketing, and Communication Management.

What People Are Saying

“Katja has a great eye for luxury classics; she understands what the consumer wants and how that consumer lives. Katja has a deep knowledge of product and its journey, all the way from design concept to customer cart. She is also very stylish and much fun.‬‬‬”

— Jeremy Langmead, Former Brand&Content Director at MR PORTER

“Katja is extremely knowledgeable and a joy to work with! I met Katja when she began working with Embark.live & Maker's Row as a top tier expert in early 2020. She has held many Instagram Lives and Q&A sessions with fashion entrepreneurs. Her areas of expertise, among others, include: Collection Planning, Website Building, Brand Launching & Market Research. Any entrepreneur or long-standing company would benefit greatly from her experience.”

— Kalli Prins, Lead Ops at Maker’s Row & Embark Live

“Katja is an incredible Brand Strategist and very skilled Operations Officer. She has guided my brand every step of the way, as well as my back end operations. I could not imagine starting my accessories line without her! She is an invaluable asset to any fashion brand.”