“You create we market.”

A complete marketing solution for fashion and lifestyle brands.

Services

Method: We work on identifying your unique qualities and values which sets your brand apart. By crafting a compelling brand identity through elements like your logo, color palette, tone of voice, and product line, we ensure your brand makes a lasting impression on your consumers.
Why do you need it: This strategic service not only elevates your brand's visibility but also significantly increase consumer loyalty and market share.
Case Study: Mr Porter & Kahindo
Method: We draft for you a comprehensive marketing roadmap for a defined period of time tailored specifically to your brand need. We craft a holistic online strategy encompassing social media, Google Maps visibility, and SEO, while also navigating traditional media and press relations for you.
Why you need it: This vital service boosts your brand's engagement and sales, positioning you ahead of rivals in the dynamic fashion market. In today's digital age, having a robust online presence is no longer a luxury for brands; it's an absolute necessity.
Case study: Transforming Frankfurt Fashion and Creätr
Method: Our service meticulously designs detailed website mockups, providing a visual blueprint of your fashion brand's online presence. We identify the most suited template in Shopify or draft the entire website for Squarespace or Wix. We also optimize your website for Search Engine ranking.
Why do you need it: A well designed, easy to navigate and optimized website is crucial to ensure traffic and conversion for any fashion or lifestyle brand. Direct sales to customers also ensure higher margins.
Case study: The Listener Concept Store
Method: Strategic collection planning, focuses on assortment curation, trend analysis, and merchandise planning tailored to your brand's vision and market demands. We collaborate closely with you to optimize your product range, ensuring it aligns with seasonal trends, consumer preferences, and inventory management.
Why you need it: This service is indispensable for fashion entrepreneurs aiming to streamline inventory levels and reduce the risk of overstock. It ensures your collections are market-responsive, cohesively branded, and financially viable, maximizing your brand's appeal and profitability.
Case study: Kahindo, Kass Swim & Novel Swim
Method: This service offers a comprehensive strategy that includes market research, competitive analysis, and regulatory compliance, tailored to introduce and establish your brand in the lucrative US or European market. We provide support in navigating cultural nuances, consumer preferences, and distribution channels, ensuring a smooth and effective entry.
Why you need it: Tapping into the US or European market can significantly amplify your brand's reach and revenue, but it requires nuanced understanding and strategic planning. Our expert guidance in this service mitigates the risks and complexities of international expansion, positioning your brand for success in one of the world's most dynamic fashion landscapes.
Case study: St Beex
Method: We design a tailored brand launch plan that encompasses competitor mapping, branding strategy, and a targeted marketing campaign, ensuring your fashion brand makes a powerful and memorable entrance into the market.
Why you need it: A strategic brand launch sets the foundation for your brand's identity and market position, crucial for capturing attention and building momentum in the competitive fashion industry. This service equips you with the tools and insights to establish a strong brand presence and customer base from the outset.
Case study: Creätr

The Founder

**Katja Noschis Delaloye** is the founder of **Couture Consultancy,** **a strategic marketing and creative direction studio for fashion and lifestyle brands.** Fluent in five languages and bringing over 25 years of international experience in the fashion industry, Katja has built a multifaceted career spanning consulting, brand management, buying, online marketing, trend forecasting, website launches, teaching, and even modeling.
Her journey has taken her through major fashion capitals—**Milan, London, New York—as well as Zürich, Geneva, and now Frankfurt**, where she is based. She has worked with startups, independent labels, and global luxury brands as both an in-house leader and external consultant. Her deep expertise in the luxury fashion and lifestyle market is enriched by **a global perspective and a sharp editorial eye.**
**A defining career moment: Katja was hired by Natalie Massenet as a founding member of MR PORTER, where she worked from 2009 to 2014 as a buyer and brand manager,** **helping shape one of the most iconic online fashion menswear platforms of the decade.**
After relocating from New York to Frankfurt in 2020—following five years as a fashion business consultant and COO for fashion brands—Katja served for a year as Online Strategy and Marketing Director at Listener Concept Store. Since 2022 is registered in Frankfurt and has since collaborated with progressive designers such as Quartier Frau, Christin Fabian Cashmere, and St Beex. **She also leads seminars and workshops** with innovation and startup platforms including **Jumpp, Frankfurter Gründerzentrum, Lust auf besser Leben,** and others.
**Since January 2024, Katja has held the role of Lecturer and Media Relations Coordinator at the AMD** – **Akademie Mode & Design in Wiesbaden.** She lectures on Brand Management, Fashion Marketing, and Communication Management. In addition to her teaching responsibilities, she is also in charge of public relations, press outreach, and VIP relationship management for the academy.

What People Are Saying

“Katja has a great eye for luxury classics; she understands what the consumer wants and how that consumer lives. Katja has a deep knowledge of product and its journey, all the way from design concept to customer cart. She is also very stylish and much fun.‬‬‬”

— Jeremy Langmead, Former Brand&Content Director at MR PORTER

“Katja is extremely knowledgeable and a joy to work with! I met Katja when she began working with Embark.live & Maker's Row as a top tier expert in early 2020. She has held many Instagram Lives and Q&A sessions with fashion entrepreneurs. Her areas of expertise, among others, include: Collection Planning, Website Building, Brand Launching & Market Research. Any entrepreneur or long-standing company would benefit greatly from her experience.”

— Kalli Prins, Lead Ops at Maker’s Row & Embark Live

“Katja is an incredible Brand Strategist and very skilled Operations Officer. She has guided my brand every step of the way, as well as my back end operations. I could not imagine starting my accessories line without her! She is an invaluable asset to any fashion brand.”